There is a new kid is in town and it is arriving soon at E&S Trading!

European appliance brand Beko will be a force to be reckoned with in the local appliance market when it launches in January next year.

The introduction of the brand to Australia has been spearheaded by Michael Goadby, former CEO of Fisher & Paykel. He positions the brand within the same “affordable” appliance category as Whirlpool, Westinghouse and Fisher & Paykel. While it is new to Aussie shores, Beko actually started out in the early 1990s and currently ranks as the third-ranked brand in Europe. In the UK, it is the number one supplier of fridges, freezers and washing machines. Overall, it is the second largest home appliance brand in the UK!

Beko have also adopted green-thinking in the design of their products. Each product has been created to be energy efficient and recyclable. The production processes to produce these products also support the company’s commitment to reducing their carbon footprint and environmental impact.
With 62 products ready to hit the E&S Trading showroom floor, Beko will initially offer products across six categories: dishwashers, refrigerators, ovens, cooktops, front-load washing machines and dryers. These products will be available from E&S Trading from early 2012.

 

This article is published by the Kitchen & Bathroom Designer eMag, a joint venture of Kitchens & Bathrooms Quarterly and the KBDi (Kitchens & Bathrooms Designer Institute).

Article Tags: e&s trading, beko, europe, green-thinking, showroom, dishwashers, refrigerators, ovens, cooktops, washing machines, dryers