Futuristic flair meets seventies glamour in Covent Garden’s Town restaurant

Interior design studio North End Design has created a bold and playful fit-out for Town, the latest venture from chef Stevie Parle, located on Drury Lane in London’s West End.

With volcanic ceramic pillars, chromed surfaces and a rich palette of saturated colours, the space combines futuristic motifs with nostalgic glamour.

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Led by Samuel Hosker, North End Design positioned the kitchen at the heart of the restaurant, wrapping it in glossy red ceramic columns that act as visual anchors. “The activity of the smoke from the grill, the movement from the pass – watching Stevie orchestrate from this central point is fascinating,” said Hosker. The restaurant’s clean grid layout allowed for a central focus, framed naturally by structural columns.

The design brief offered a distinctly unconventional starting point. “The client briefing document had the Apple logo from 1977, a Verner Panton interior and a picture of a Soviet train,” Hosker said. “We had so much fun diving into British brutalism… looking at how The Jetsons could meet a Pierre Cardin interior.”

Town’s interiors embrace colour with confidence. Deep red and green tones are illuminated by ceiling-mounted lightboxes, which soften the overall effect with rounded corners and diffused glow. Bright elements such as the green pass and lemon-yellow group table were made by Pyrolave UK, using curved volcanic lava stone. The glossy finishes contrast against crisp chrome accents and more restrained material selections, which Hosker said “bounce light around the space and add a twinkle”.

Lighting was a key driver in the choice of materials and atmosphere. “All materials are always considered when thinking about light – both natural and candlelit evenings,” he explained. In the day, Town is light-filled and vibrant; by night, it transforms into a sleek, almost club-like dining room with backlit aluminium blinds and a subtle sheen.

Reflecting a confident return to expressive interiors, Hosker said, “Many restaurants over the past 15 years are a bit too serious. To get the chance to have fun and to create a playful interior was so refreshing.”

Images by North End Design via Dezeen

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