With more entries entered into the iF Design Awards 2021 than ever before, the team at LOEWE are proud to take home 10 iF Design awards – with the WE. by LOEWE range winning the Gold Medal.
With almost 10,000 entries in a total of nine disciplines, the high-quality design of these entries was pleasantly high. With the fast pace of design trends, it’s no surprise that the pandemic has shaped many of this year’s winners, from a greater focus on hygiene to the fact that many people are spending more time at home.
This year’s winners and their designs are from a fascinating 44 countries across nearly every continent.
LOEWE stands for innovative, functional and intuitive product design. Design clarity, practicality and utmost precision down to the smallest detail are characteristic of the brand identity. The company’s core essence ‘significant simplicity’ describes the bond with its design tradition and at the same time the orientation for the future.
The following new LOEWE line up of products are all iF award winners:
The iF DESIGN AWARD 2021 is a mark of good design, but the iF Gold Award is even more than that. Winning an iF gold award is a ‘thumbs up’ from the international design jury, it’s proof that something truly spectacular has been created. The designs in this collection are the pinnacle of the creative industries in 2021, from mobility to industrial design, from user experience to interior architecture, from advertising to service design.
With the WE. range, LOEWE presents a new brand that is specially oriented to the needs of a young target group. It boasts uncompromising quality, sustainability, and an exceptionally captivating design. The TVs have a fresh and independent design, high-quality materials, and sustainable product development to offer this customer group a real alternative. In technical terms, LOEWE rely on high-quality LED panels in various sizes from 32 to 65 inches screen diagonal. The basic configuration always includes numerous wired (HDMI, LAN, USB, TOSLINK) and wireless (Wi-Fi, Bluetooth, DLNA) interfaces, a triple tuner, and the option of USB recording.
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