Reece reimagines the bathroom showroom experience with new Rosebery flagship
Reece has unveiled its most considered retail concept to date with the opening of Reece Bathrooms Rosebery, a flagship showroom that redefines how consumers engage with bathroom design.
GALLERY
Developed as an immersive, experience-led environment, the space integrates material exploration, digital tools and curated brand collaborations to support a more intuitive and personalised design process.
Developed in collaboration with Public Design Group and Rowan Lodge, Reece Bathrooms Rosebery marks an evolution of the traditional showroom; shifting towards a space where customers can explore ideas, interact with products and confidently bring their bathroom vision to life.
The showroom celebrates the building’s industrial character while introducing warm materials, natural light and a calm spatial rhythm that makes the space easy to navigate. Every element has been considered to simplify the design journey, with thoughtfully arranged displays that showcase a broad range of colours, finishes and styles in a way that feels accessible and inspiring.
At the heart of the showroom is The Maker Studio, a collaborative space that brings together leading global and local brands, including European leaders LAUFEN, Roca and GROHE alongside local favourites Sussex, Issy by Zuster, Posh, Robert Gordon and Mizu. Displayed together, the range allows customers to explore hundreds of product material samples and create a customised solution for their bathroom – creating a space that reflects their style.
The Vanity Studio offers a dedicated zone focused on one of the most important bathroom decisions; helping customers experiment with combinations of basins, cabinetry, mirrors and tapware. Digital tools support the experience, allowing customers to visualise different configurations and make confident, informed choices.
To further enhance the journey, the showroom introduces the Bathroom Assistant; an intuitive tool designed to help customers define their style, preferences and functional needs before and during their visit. This personalised approach continues after the showroom experience, with tailored follow-ups that support customers as they refine selections at their own pace.
Adding a cultural layer to the space, Contemporary Australian artist Brett Anthony Moore has contributed a series of wall-mounted artworks that interact with light and reflection, while interior stylist Kerrie-Ann Jones has curated the showroom to reflect a modern, lived-in approach to design.
“Reece Bathrooms Rosebery represents a meaningful step forward for our brand,” says Nat Momsen, Customer Leader – CX and Insights at Reece. “We wanted to create a space that not only inspires, but genuinely supports customers through what can feel like a complex process – making it easier to explore ideas and bring them to life.
A café lounge and concierge service further enhance the experience, encouraging a more relaxed and considered approach to the planning. A program of workshops and events will also offer customers ongoing opportunities to learn, explore and engage with design.
Reece Bathrooms Rosebery opens to the public on Saturday 23 May 2026 at 115/151 Dunning Avenue, Rosebery, NSW.
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