Ignite your imagination
Bringing fire to Australian homes for 35 years
Taking centre stage in the heart of Australian homes for more than three decades, Dragon Wholesaling celebrates its 35th year as a pioneer in the home heating industry. The company’s journey has brought extraordinary fireplace experiences to Australian living rooms and continues to evolve thanks to its unwavering passion and focus on fireplace innovation.
GALLERY
A legacy of warmth
For 35 years, Dragon Wholesaling has exclusively brought the renowned Lopi Fireplaces to Australian shores, establishing a reputation for uncompromising quality through more than 80 outlets nationwide. These aren’t just heating appliances — they’re masterpieces of engineering that transform spaces with their commanding presence and exceptional performance.
Whether you’re drawn to the primal crackle of wood-burning stoves, the beauty of traditional gas models or the contemporary allure of linear gas fireplaces, Lopi offers a solution that seamlessly integrates with your home’s character. The DaVinci collection takes this customisation further, with bespoke gas fireplaces (available in a range of sizes up to six metres wide) designed to become the centrepiece of any architectural vision.
The electric age
In a bold move that electrified the industry in 2023, Dragon Wholesaling introduced Australia to British Fires, electric fireplaces of unprecedented realism. The Deluxe Real Logs inside each model, coupled with overhead lighting, create the illusion of depth and flame patterns so convincing you’d be forgiven for thinking the captivating fire scene is genuine.
From the more traditionally proportioned 650mm model to spectacular 2.4m statement varieties, these electric fireplaces offer versatility that previous generations could only dream of. The three distinctive suite options allow these masterpieces to stand proud on the wall, eliminating complex installation while creating an instant focal point that commands attention.
2025: Continued electric fire innovation
This year brings two game-changing additions to the British Fires line-up. The Ashlett answers the call for sophisticated compact solutions, fitting seamlessly into smaller spaces and existing masonry openings without sacrificing on visual impact.
The Knightwood, however, defies all conventions. Towering at 1.2m tall, it stands as Australia’s most unique electric fireplace, a true luxury feature that not only produces heat, but also transforms a room’s entire character. Perfect for hospitality environments or homes where only the extraordinary will suffice, the Knightwood elevates fireplace design to an art form.
Further pushing the boundaries, the exclusive Black Edition is now available across most models in the British Fires range. Featuring luxurious Dark Rear Glass with revolutionary AR (anti-reflective) technology, this innovation eliminates distracting reflections, ensuring nothing comes between you and the mesmerising dance of flames between those meticulously hand-crafted Deluxe Real Logs.
The perfect flame for every home
Through strategic partnerships with the world’s most prestigious fireplace brands — Lopi, DaVinci and British Fires — Dragon Wholesaling continues its mission to bring extraordinary heating experiences to Australian homes. Whether you seek the authentic ritual of wood, the effortless control of gas, or the maintenance-free luxury of electric, Dragon Wholesaling’s curated collection ensures every Australian can find their perfect flame.
lopi.com.au
britishfires.com.au
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