LA Pizzeria takes Design Cues from Modernist Milan

While pizzeria Wildcrust Pizza resides is LA, designer Jared Frank Studio wanted to take design cues from Milan and its history of modernist design. The result is a fully-glazed front, with interiors of deep purple and pops of green.

When designing the interiors, Jared Frank Studio used the opportunity to rethink the pizzeria typology and move away from the aesthetic typically found in the Northeast US.

GALLERY  

“Chef Miles Okabayashi engaged Jared Frank not just to design a restaurant, but to develop an original vision for what a West Coast pizza parlour could be,” said the studio.

“Instead of trafficking in Tri-State nostalgia, Frank looked towards the long history of Milanese modernism, from Piero Portaluppi’s Deco to Aldo Rossi’s PoMo and everything in between.” With the greats of Italian design in mind, the designer imbued the space with contrasting colours and materials, and a variety of decorative lighting fixtures.

Pistachio green was chosen for wall-mounted cabinets, the sliding fronts below the stainless steel service counter and a linear light suspended above it. A backsplash of tiny red and burgundy tiles echoes the claret-coloured leather used to cover banquette seating, which wraps around circular tables.

A band of wraparound mirrors above the banquettes is topped with a zigzag trim where the pistachio hue appears again. Additional seating is provided at a picnic table and benches, all with A-shaped metal supports, and a small counter at the window.

Speckled back and white tiles cover the floor and extend part of the way up the wall, above which the exposed brickwork is whitewashed. For lighting, sconces shaped like inverted stepped pyramids are mounted on the walls, while pendant lights comprising stacked disks match the leather upholstery.

Wildcrust Pizza
Location Los Angeles
Architect Jared Frank Studio
Photography Tim Herschmann

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