Gustav Winsth Crafts Tavern-inspired Showroom for Glassware Brand

Swedish designer Gustav Winsth has redefined the traditional showroom concept with his latest project for glassware brand Bobo. Unveiled during Stockholm Design Week, the space blends minimalist Scandinavian design with the convivial charm of a classic tavern, doubling as both a retail space and a local after-work watering hole.

GALLERY  

Co-designed with Max Stjerna, the showroom is clad in stained MDF panels, echoing the wooden skirting of traditional pubs while discreetly integrating hidden storage. The centrepiece of the space is a built-in bar featuring two bespoke terrazzo taps—one shorter, in deep red, for negronis, and a taller, frothy-hued version for pouring beers.

The design continues with sleek stainless steel shelving mounted to one wall, forming a backlit display for Bobo’s delicate glassware. Below, a solid ash table with lockable heavy-duty wheels enhances the showroom’s flexibility, seamlessly shifting between daily retail use and event hosting.

“The table serves as the showroom’s centrepiece,” explained Winsth. “The wheels add mobility to accommodate shifts between events and daily use.”

Lighting plays a key role in setting the ambience. Crimson-hued ceramic sconces by Joel Sandelius flank a rough-hewn stone staircase, casting a warm glow against the otherwise sharp-lined space. The stairs lead to Bobo’s workspace and kitchen, accessed through an MDF-lined doorway.

A mix of furniture adds texture and character, including timber bar stools, a low-slung vintage armchair, and a transparent coffee table. Meanwhile, the showroom’s terrazzo-framed windows, patterned with bold graphic shapes, double as both a striking display feature and a seating area.

By balancing functionality with a social, hospitality-driven approach, Winsth’s design transforms the Bobo showroom into more than just a retail space—it becomes a dynamic venue that fosters community engagement while showcasing the brand’s refined glassware collections.

Images by Gustav Winsth via Dezeen

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