JamFactory
A well-known and leading Australian collective is looking beyond art to establish a successful design and furniture business.
Adelaide’s JamFactory has enlisted the help of some of Australia’s most respected designers and is on the cusp of launching a commercial furniture range.
Located in the heart of Adelaide’s West End Arts Precinct, the iconic institution is also investing in partnerships with local companies to create manufacturing jobs in South Australia to bolster the economy.
The arts collective began in 1973 and has forged a unique niche in the market through excellence in design and quality craftsmanship. Renowned as a training centre for emerging commercial artists across the four pillars of glass, ceramics, metal and furniture, the JamFactory launched a collection of homeware products in 2013, which are sold at JamFactory outlets and through wholesalers nationally.
JamFactory CEO Brian Parkes said the furniture range, to be officially launched in June, would follow the model used to establish the product range.
“Like the product collection it’s about generating new streams of revenue that allow us to increase resources in the studios, buy new equipment — all the things we haven’t been able to do for a long time — which helps us attract better people,” Parkes said. “It’s at a price point where we can make locally manufacturing viable.”
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