LG activation features fridge with customisable, colour-changing LED door panels

LG Electronics will deliver a first-of-its-kind activation at Vivid Sydney 2023, giving festival-goers personalised experiences based on their mood.

Located outside Customs House in Circular Quay, ‘MoodUP by LG’ is an immersive and sensory experience inspired by the colour and customised nature of the company’s newest InstaViewTM Refrigerator with MoodUPTM.

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Visitors will be greeted by a 4m H x 11m W wall of LED panels, and invited inside the installation to explore the effects that colour has on their mood, snap photos of themselves with a 360-degree camera, and take a short quiz using their own physicality to move their body and answer questions that determine their mood.

Festival-goers will also be among the first in Australia to interact with the company’s newest kitchen innovation, the LG InstaViewTM Refrigerator with MoodUPTM, featuring customisable, colour-changing LED door panels.

“Uniting the best creative minds, innovation and technology, our partnership with Vivid Sydney brings to life our brand mission to deliver products and experiences that are personalised to each LG customer.” Gemma Lemieux, Marketing Director at LG Electronics Australia continues, “Inspired by the colour and flexibility of the new MoodUP™ feature on our InstaView™ fridges, visitors will experience innovative LG technology, featuring up to 190,000 colour combinations and marking the first time Australians will see the technology in real life.”

The MoodUP™ has over thousands of colour combos that can easily customise your fridge’s colour display via LG’s ThinQ® app.

Because who wouldn’t want a fridge that instantly turns your kitchen into a dance party? Or cook under the calming turquoise lights that make you feel like you’re at the beach?

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ® AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions.

You can check out the fridge for yourself during VIVID Sydney festival, with the LG InstaView™ fridge with MoodUP™ is valued at $9,499RRP.

Images via LG-One Australia

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