Modern Design for Farmer J Restaurant

Australian studio Biasol has combined unevenly finished concrete walls with pale green fixtures and neon signage inside a modern, day-to-night dining spot in central London.

Farmer J is situated on King William Street in the office-dense area of Monument. It is the second branch of the restaurant to open in the capital, joining an existing site in Leadenhall.

GALLERY  

Selling healthy breakfasts, lunches and dinners, the restaurant caters to city workers as well as casual diners. The all-day-trade environment encouraged owner Jonathan Recanti to establish a new branch that reflects the brand’s versatility and variety of service.

Recanti charged Biasol with designing the restaurant, having already been a fan of their hospitality projects, including a marble-rich eatery inside London’s historic Royal Exchange building and a Wes Anderson-inspired cafe in Chengdu.

“By merging the concept of grab-and-go with a full-service restaurant, together with Farmer J we redefined the perception of fast dining, elevating the experience and brand,” said Jean-Pierre Biasol, principal at the studio.

The space has been arranged around a grooved timber counter where food is prepared. On the opposite side of the room is a curved bar clad in sage green tiles where customers can order coffee or enjoy cocktails later in the evening.

In between sits a mix of stool seats, leather-backed booths and communal tables intended to “blur the zoning of service types”.

All of the walls have been hand-rendered with concrete, with splashes of colour coming from an abundance of vine plants that wind down from shelving units, and a variety of potted succulents.

“Our colour inspiration came through completing the freshness of the food offering and differentiating the Farmer J brand from any of its competitors in the marketplace,” continued Biasol. “We wanted to evolve their brand, add a level of maturity, and help grow their business.”

A wooden arch has also been erected at the rear of the dining space, framing a neon text sign that states Farmer J’s brand motto.

Much like Biasol, London architecture studio Red Deer paired washed plaster walls with mint green floors and furnishings for the interiors of Soho delicatessen Lina Stores.






Get our enews

Design and development news that comes to you






                 
To Rent or Buy?

The private rental sector has expanded at more than twice the rate of the increase in Australian households ...

Landmark site to be transformed into residential community

The current and centrally-located site of Nine Entertainment’s headquarters in Sydney will soon become home to a new ...

Lantern House to redefine NYC skyline

Unveiled by London-based firm Heatherwick Studio, interior renderings of its first New York residential project, Lantern House, showcase ...

Israeli studio embellishes high-end retirement home with colour

Proving that residential aged-care projects don’t have to be drab or stick to a mould, Iraeli design-team Studio ...

  MORE  

Stay connected to the SPEC

Join our reader network by signing up to our weekly newsletter and receive design and development news straight to your inbox










© 2018 Universal Media Co. All Rights Reserved. Privacy Policy. Terms of Service. The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Universal Media Co.