Whirlpool Welcomes Sarah Todd as New Brand Ambassador

Fresh from MasterChef Australia Season 17, Todd brings authenticity, passion, and culinary inspiration to the role.

Whirlpool Australia & New Zealand are thrilled to announce the appointment of Sarah Todd as their new Brand Ambassador, following the conclusion of MasterChef Australia Season 17, where Sarah made her remarkable third appearance on the series.

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Sarah Todd is no stranger to Australian households. Known for her creativity, warmth, and culinary expertise, she has captured hearts on screen and off. Her return to MasterChef this season has only further cemented her reputation as one of Australia’s most relatable and inspiring personalities.

“Sarah is an extraordinary talent and a genuinely wonderful person,” said Whirlpool Brand Manager Andrea Gunn. “The authenticity you see on television is exactly what you experience when you meet her in person. Her values and approach to food, family, and innovation are perfectly aligned with the Whirlpool brand.”

With a diverse background as a chef, entrepreneur, and media personality, Sarah brings a dynamic energy to the Whirlpool partnership. As Brand Ambassador, she will help showcase how Whirlpool’s intuitive kitchen and laundry appliances support Australian and New Zealand households in creating moments that matter, from preparing delicious family meals to caring for clothes with confidence.

“I’ve been using Whirlpool products for years, so this honestly feels like the most natural fit,” said Sarah. “I’m always in the kitchen or juggling a million things, and their appliances genuinely make life easier, they just work. They’re beautifully sleek, smart, and reliable, which is exactly what I need at home. After such a big year, I’m excited to slow down a little and spend more time with my family, whether that’s cooking with my son or just enjoying the small, everyday moments and I’m so thrilled to be partnering with Whirlpool for this next chapter.”

The partnership marks a new chapter for Whirlpool as it continues to invest in meaningful, real-world connections with consumers. With Sarah Todd on board, the brand is looking forward to sharing inspiring recipes, laundry care tips, and lifestyle stories that celebrate the joy of living well at home.

Stay tuned for more exciting content from Sarah and Whirlpool in the coming months.

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