Authentic Design Alliance
Originally founded in 2010, the new Authentic Design Alliance (ADA) program relaunched on May 28 at VIVID Sydney at the Good Design Festival as an education platform supporting original design.
With industry partners including Australian Design Alliance, Design Institute of Australia and Factory Design District all helping to spread the message, the aim is for better Intellectual Property protection for furniture, lighting and object designers in Australia. It also advocates for a greater awareness about how fake designs and replicas damage the future of our creative industries.
The new program, led by Anne-Maree Sargeant, creative director of The Snap Collective, is supported by a volunteer team of independent industry professionals, with talks, workshops and installations held throughout 2016.
authenticdesignalliance.com.au
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