KBDi: Helping Consumers ‘Find A Designer”
As a not-for-profit industry organisation, we are often asked what our primary goal or purpose is. Our principle objective has always been to elevate and maintain the highly-regarded talent of Australian designers, while at the same time supporting the kitchen and bathroom design industry as a whole.
Our secondary goal, but no less important, is to educate consumers (your potential clients) about the value in engaging professional designers.
So how do we do this?
KBDi has an ever-increasing presence in the public arena. By promoting our organisation to consumers, we’re strengthening our role as ‘conduit’ between them and you.
Our long-term relationship with Universal Magazines sees the Kitchen and Bathroom Designers Institute featured prominently and regularly in the Kitchen and Bathroom Quarterly and associated magazines – these publications are the sure-fired ‘go-to’ resources for anyone considering home renovations, and the starting point for many of your clients.
Organisers of both the Brisbane Home Show and the Melbourne Home Show, along with the Grand Design Live expositions, have seen the benefit and popularity of our ‘Ask an Expert’ stands, where consumers get the opportunity to ‘pick the brains’ of our Members in complimentary twenty minute consultations. Members continually report great success in lead conversions from these sessions, and we tick both the boxes of consumer education and member support.
Finally, as a consequence of our increasing public profile, the KBDi ‘Find A Designer’ service (on the KBDi website), is gaining huge momentum, and successfully linking consumers with ‘Australia’s Finest Designers’.
How are your clients finding you? To give them another channel, consider joining KBDi here (www.kbdi.org.au).
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