Swiss architect Valerio Olgiati has completed a flagship store in Miami for French fashion brand CELINE. The interior project spans two storeys, with the ground floor serving as an exhibition space, while the upper level contains shoes and ready-to-wear items.
The scheme’s façades, floors, walls, and ceilings are entirely made of marble, with the Brazilian stone Pinta Verde lending the surfaces a calming blue-green coloration.
Held by concrete pillars that connect the entire building to its foundation, the ground floor has been conceived as the interior of a canopy. Here, “the virtual world exists in parallel with the physical”, says Valerio Olgiati.
Above, deep inside the marble, is a different type of space where CELINE’s clothing is displayed. “More tent than boutique, this is a place where an internal universe can be imagined,” Olgiati explains.
The store is located in the Miami design district, an area increasingly known for its contemporary architecture, upscale interior design stores, and art galleries.
Images © Mikael Olsson