Pharrell Williams designs Canadian apartment tower

Musician and superstar producer Pharrell Williams is collaborating with Canadian property developers on designing two high end apartment towers in Toronto.

Located in the city’s Yonge and Eglinton neighbourhood, the towers will share a joint podium and house 750 units. Toronto developers Reserve Properties and Westdale Properties recruited Williams for the project which will be called Untitled.

GALLERY  

“As developers with a long track record in this neighbourhood, collaborating with Pharrell is about pushing ourselves to do better,” Westdale Properties chief executive Mitchell Cohen said.

“But it’s also an opportunity to give back to a community that has given us so much.”

Architects IBI Group and interior designers U31 have also been hired to work on the towers’ exterior, interiors and furnishings .

This will be Williams’ first residential development project, having previously designed a youth center in Virginia with architect Chad Oppenheim.

The Grammy Award-winning artist has worked as a fashion designer in collaboration with the late Zaha Hadid, Adidas and G-Star-Raw.

“The opportunity to apply my ideas and viewpoint to the new medium of physical structures has been amazing,” said Williams.

“Everyone at the table had a collective willingness to be open, to be pushed, to be prodded and poked, to get to that uncomfortable place of question mark, and to find out what was on the other side.

“The result is Untitled and I’m very grateful and appreciative to have been a part of the process.”

A teaser image of the project shows metallic facades detailed with a zigzag profile.

Design meetings were held around the world several times in the last year to finalise the project’s concept, of creating subdued spaces that ‘felt universal’ rather than trying to dictate a particular lifestyle for residents.

The project is aiming to be timeless with low-key fittings and focusing the physical space as a backdrop for the person occupying the space to use their imagination with.

Sales for the units are expected to commence in 2020.

Image Andrew Cohen






Get our enews

Design and development news that comes to you






                 
ODA completes pixelated New York apartment project

Jackson Clement Burrows Architects has completed a highly sustainable student accommodation building, Gillies Hall, for Monash University Peninsula ...

Meriton rolls out next level of sales for Pagewood Green mega project

Meriton is bringing to market another set of units within its $3 billion Pagewood Green mega-development in Sydney’s ...

Melbourne student housing largest Passivhaus in Southern Hemisphere

Jackson Clement Burrows Architects has completed a highly sustainable student accommodation building, Gillies Hall, for Monash University Peninsula ...

  MORE  

Stay connected to the SPEC

Join our reader network by signing up to our weekly newsletter and receive design and development news straight to your inbox










© 2018 Universal Media Co. All Rights Reserved. Privacy Policy. Terms of Service. The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Universal Media Co.